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Posts tagged titles
ARTICLE TITLES – THEY WILL MAKE OR BREAK YOUR ARTICLES, PERIOD! – (DO YOU DISAGREE?)
Mar 9th
If the concept of first impression holds any water whatsoever, it can be clearly demonstrated with an article’s title. In the world of business you have no more that 3 seconds to get someone to do what you wanted them to do.
Don’t believe that? What are you doing right now? Reading this article!
Why though?
The title caught your eye. It is that simple. How did it do that though?
o It made a bold statement with the word … Period! Suggests a position of authority (I not saying that to pat my own back).
o The question (Do You Disagree?) challenges the reader.
o “Article Titles – They Will Make or Break Your Articles …” Clearly states what the article is about.
You might have said to yourself, “Wow, who is this guy?” then clicked through
Either way you clicked through to the article, which is the whole point of writing the article in the first place.
If you are reading this far, the article is still keeping your attention (that’s good) but the one the thing you have to do in your body of the article is backup the title. If you make a bold statement, you need to defend that statement.
The title of an article of the most important component to article marketing second is your resource box. When you become effective at getting people to do what you want them to do (in this case getting a real person to click on the link to your article) you will succeed.
Well, do you disagree?
Author: Francis R Murray
Article Source: EzineArticles.com
Provided by: Pressure cooker
TOP 3 SECRET PSYCHOLOGICAL TRIGGERS TO USE IN ARTICLE TITLES TO ATTRACT TRAFFIC
Mar 8th
I will probably get into big trouble for letting the cat out of the bag in sharing these secrets.
In my opinion writing articles for ezines such as EzineArticles.com and leaving your blog url. in the resource box is one of the greatest ways to attract traffic and quality back links to your site. To create compelling article titles you need to use the AEDB formula that incorporate psychological triggers……
The internet surfers of the infosphere want fast and instant access to coercing data. They are constantly scanning for something to click on, you have less than 3 seconds in which to grab their attention. For this reason your article title is “king” and so need to understand and incorporate the psychological triggers that follow.
The AEDB formula. (A= attention, E= emotion, D= desire, B= benefit)
1. Attention.
To get instant attention, the psychological trigger would be to be up front with words that either, question, shock, or are controversial, cause curiosity (what killed the cat? get your audience thinking), exciting and shows enthusiasm or tease. Use bold words and odd numbers, ” now what could the top 3 be? ” or even ” The top 10 “. From time to time try to off balance your audience by being controversial like, ” 7 ways to get your Pit bull and cat to become best friends”
2. Emotion and Desire. Powerful driving forces, so use words to match.
Warning! the 7 biggest article title mistakes you can’t afford to make… Emotions such as fear, desire, greed, compassion, revulsion, hate, love can be generated using carefully selected powerful words.
3. Benefit your reader.
You need to understand what the searcher wants and then figure out a title to match their needs. Article writers biggest need is to get a audience or traffic to that article, so after deciding where to place it, the greatest hurdle is getting attention by delivering a solution, solve or cure a problem, find fulfillment, in the quickest, cheapest, leased painful way. Tell them “What’s in it for them.” Tell them what they will get.
Give handy, useful, tips, lists, reasons or psychological triggers for reading your article and so attract traffic. These are article writers secret weapons that they don’t want you to know about. Use them with care in creating your titles in future.
Author: Christina Saunders
Article Source: EzineArticles.com
Provided by: Make PCB Assembly
7 TIPS OF HOW TO WRITE GOOD TITLES AND WHAT THE BENEFITS ARE
Mar 8th
Every blog post has a title. It doesn’t matter how good or how bad you are creating the title of your article in the end you’ll end up with something. What I’m trying to stress out in this article is the importance of a well written title and it’s big role in obtaining better Google ranking and also being the main element that could make the readers click on your article. That’s right : the title is the most important element of an article. Learn how to create a good one and you solved the biggest part of the equation and that is getting people to click on your content.
Why the title of an article plays such a big role
Now days many blog readers don’t even go to the blogs they like : they simply have RSS readers and receive the titles and a snippet from the latest articles on every blog they are tracking. Some people track so many blogs and to have a chance to get your article to be read you need a catchy title and a smart first paragraph. The title of an article plays a huge role in how Google will index your content. This is the place where you’ll use your main keyword phrase for that particular page. This is what you do for better ranking in search engines. But what about the people. Every article you write is created with only one thing in mind : to get the attention of readers and receive as many comments as possible. That means you need to take into consideration the human factor. So you’ll have to try and find a balance between the placement of keywords in your titles and finding an interesting way to express the essence of your article.
What is the purpose of the title
Simply put, a title should determine the reader to click on the article and read the first paragraph. This first paragraph is also called the introductory paragraph in which you basically create a small summary of the entire article. So in essence what you express in the title should be also found in your first paragraph. The other purpose of titles is to get you to the page 1 of Google. Think of your titles as the most important thing you could do for your content. This is the thing that make people click on your article and read the first paragraph. If you succeed in creating great titles and first paragraphs then you have nothing to worry : you’ll get just fine.
7 Rules of thumb for great titles
You can create the most extraordinary article in the world containing the secret of the holly grail. If you can’t create a proper title for your article that would rise people’s curiosity your article will just be one of the millions that appear every day. This is what I consider to be some of the secrets of titles :
- Promise some kind of benefit(State clearly what you offer): it’s true. People will always want to find something that could help them in some way. And if they can achieve whatever they are after by following a few easy steps then for sure they’ll give it a try. The benefit you promise should be also present in the first paragraph.
- If possible begin with a number: starting with a number will transmit a clear thing about how many things you can learn if you read the article. I prefer numbers bigger then 5 and smaller then 13. Anything above that I tend not to read it.
- Your titles should transmit something different: in some way you’ll have to create an interesting title: and by that I mean a title that sounds different or creates a strange analogy. All your actions are meant to get the potential reader curios.
- A call to action title: this has to be the oldest trick in the book. If you ask people to take an action, to do something and you also promise a benefit if they’re doing it then you have a killer combination.
- Use the words that get readers click: there are certain words that will increase your chances of getting your title to be clicked. Here are a few of them and how to use it: everybody is …, get rid of… , the secret of… and so on and so forth.
- If possible use the name of a well known person that is in some way related to the theme of the article: that is something that can get your article to be read. You have to be careful and ask the permission of that person before you do it. Or, if that person made a clear public statement that you can use in your article then it’s fine. This kind of attracting readers could be tricky and there are moments when it can get you in a little bit of trouble. So use carefully.
- How to or How not to articles : using both the positive as well the negative form of this type of articles can let you explore different angles and sometimes a how not to … could be more interesting.
Of course that these are not the only ways of writing titles that made readers click. So if you have some suggestions I’d love to hear them in your comments.
Author: Toma Bonciu
Article Source: EzineArticles.com
Provided by: Cool mobile gadgets
HOW TO WRITE AMAZING ARTICLE TITLES WITHOUT HIRING A PRO, OR EXHAUSTING YOURSELF SILLY (EASY!)
Mar 7th
Want to know the secret behind writing amazing article titles that convert like crazy? If you are anything like most of the people reading this right now….if you AREN’T raising your hand up HIGH at this very moment, you probably don’t realize JUST how important your titles really are!
Fact: Over 80% of people will make the simple determination whether (or not) to engage with your marketing message on JUST the content above the fold.
It’s true….and if article marketing is a big part of YOUR business, simply neglecting this immensely important component of your content creation strategy is a dance with disaster you DON’T want to make.
With that in mind, and ASSUMING you already know how to do killer keyword research, (another topic, but also instrumentally important) let’s look at the 2 VERY simple strategies you need to take your article titles UP a notch, and in a hurry.
Tip #1: If it Bleeds…..it Leads
Yes, it’s unfortunate, but also true. If you can create pain in your article titles, you WILL get big open rates. People are MORE afraid of losing out, than they are of gaining. More interested in cures, than prevention. Find a way to illuminate the PAIN in your articles, and offer protection in the very same sentence, and you’ve got a guaranteed winner on your hands for sure.
Tip #2: Make a HUGE Promise
Depending on the REST of your marketing sequence, product and “proof”, this can be the BEST way to get astronomically high click through rates to boot. ” lose MORE weight in 30 days than you have in 30 years”, ” make MORE money online in 7 hours than your neighbors earned last year – combined!”, etc. The bigger the promise, the more skeptical (but curious) your readers are going to be. This is a fine line to play with, and you NEED to be creative and be careful – but if you can PROVE extraordinary results, using extraordinary titles is the best way to show them off!
Author: Ian Ross Hollander
Article Source: EzineArticles.com
Provided by: Programmable pressure cooker
HOW TO WRITE AMAZING ARTICLE TITLES IN 2 SIMPLE STEPS
Mar 6th
In this article we are going to talk about article titles. The simple truth is that when I read all of the convoluted and confusing advice being recommended out there by folks who “claim” to be article marketing gurus, it almost bores me to tears. And I don’t mean that in a really bad way, as I both bore and cry far easier than most. (I spent a lot of time alone as a kid)
But – I have written WELL over 1500 articles that have been published, promoted and pushed about the web SOLELY on ezinearticles.com ( most using pen names) and can tell you that writing article titles that convert like crazy is FAR easier than those who would overcomplicate it would have you believe. Here are MY 2 simple steps to writing amazingly effective article titles, and in a hurry to boot. Read on.
Step #1: Front Load Your Keywords
Yes, you DO have to do keyword research to succeed online, and NO you don’t have to pay for it. (Google’s Keyword Tool is NOW the best, and purest of the bunch and it’s free). Put your important keywords up front in the article title, BEFORE anything else. This can take a few weeks to pay off, as you won’t get the “curiosity clicks” in the beginning from other article authors, but from a ranking standpoint, this pays off in LARGE numbers for sure.
Step #2: Ask a Question After The Keywords, and Colon
Ask a question. Any question that your reader ( or better yet….your research tells you people in your niche are looking to solve) is asking. “How to”, “Can I Really”, “Where is the Best”, etc. You can write these in your sleep once you get comfortable, and I often do. ( believe it or not I’m napping right now.
That’s all there is to it – I’ve built a significant percentage of my online business on the broad and sturdy shoulders of article marketing, and can tell you, for FREE, that if you stick with the above, you’ll NEVER need to worry about needing a “guru” to get you in the green.
Author: Ian Ross Hollander
Article Source: EzineArticles.com
Provided by: Canada duty
2 SIMPLE STEPS TO WRITE BETTER ARTICLE TITLES
Mar 6th
Who else wants to write better article titles?
If you have ANY ambition of making more online, you BETTER have your hand raised HIGH right now, don’t you think? Of course, just about EVERY real online content creation entrepreneur, every copywriter, every SEO and social media strategist inherently understand the importance of creating copy that converts. In my case, my brains kicks out copious amounts of creative, killer copy ALMOST on auto pilot, which I attribute to a vivid imagination and way to much time by myself as a child.
But if you’re like most of the people I work with online, creative article and blog post titles are one of the HIGHEST hurdles you need to leapfrog to improve your readership AND your conversions. Let’s look at my brain dead simple, 2 step process for doing JUST that below: Read on.
Step #1: Front Load Your Keywords
Yes, this is VERY important. And Yes, this ALSO can occasionally stifle your creative juices a bit, but it WILL rank well for you long term FAR better than any other method I’ve tested. Front loading your keywords only means putting the phrase you’re targeting up front, and the start of the title. Most serious students of search engine ranking.
will tell you that the closer the keywords are to the beginning of the sentence, the better off you’re going to be from a relevance and ranking standpoint on those queries. (and even if they DON’T agree…..it’s works AMAZINGLY well for me)
2)Ask a Question Your Reader is Apt To Want to Know immediately Thereafter
Keywords up front – ask a question afterwards. That’s ALL you need to know to write copious amounts of killer article titles that really COULD go on forever. Remember, contrary to what many of the article marketing “gurus” will tell you, QUANTITY is king when it comes to article marketing, and this approach is fast, easy, scalable and allows you to DOMINATE the very same phrases with different permutations of the very same content.
What kinds of questions are good to ask? “How” questions are great, “can I Really”, ” Is is True”, and so forth are all easy choices that rarely disappoint. You are TRULY only limited by your imagination – which makes content creation, fun and VERY profitable for those of us who have one…which I’m HOPING includes YOU!
Author: Ian Ross Hollander
Article Source: EzineArticles.com
Provided by: Benefits of electric pressure cooker
PUTTING LOCATIONS IN THE TITLES OF YOUR ONLINE ARTICLES FOR YOUR SPECIFIC TRADING AREA
Mar 5th
Most online article marketers use article writing to attract targeted traffic to their web based businesses, but what if you run a real business, such as retail store, an insurance agency and you only do business within a specific trading area? Not long ago, a fellow article writer had asked me this question, you see he is an insurance agent in IL and only licensed in that state.
He does not want people from all over the country calling on him, he couldn’t rightfully answer their questions anyway, each state has different rules, and even if he could answer, he wouldn’t be allowed to sell insurance where he was not licensed. So he asked me; “If I left Illinois out of the title it would be so much easier, but would they find me doing the searches? I doubt it!”
It appears that he had a tough time getting his articles accepted at one of the top article directory websites. So, to answer his question; “No, you’ll still be found, I am not suggesting you should preclude Illinois and yes, you should mention that in the key-words and body of the article, even in your bio-page.”
Really, it’s okay to use location names in the title sometimes, but not so in your face. That’s why I suggested a title change from the regular “Slamming SEO Style” articles we see so much of as Internet Marketers play the SEO Game at full tilt. No sense in writing a title that screams; “I am trying to game the system” or “I want you to put me at the top of Google with this short SEO non-informational article.”
Rather, what I recommend is that everyone with this issue; concentrate on your reader, after all, remember a real person reads the article and decides if you know what the hell you are talking about or you are just trying to sucker them into clicking on your article. Indeed, I hope you will please consider all this and learn from other’s mistakes.
Author: Lance Winslow
Article Source: EzineArticles.com
Provided by: Latest trends in mobile phone
“HOOK” YOUR READERS BY WRITING GREAT CHAPTER TITLES
Mar 5th
It’s well-known that a title can make an enormous difference in the sales of a nonfiction book. Subtitles also make a difference, and most authors spend considerable time crafting both. But surprisingly, for many authors this is as far as it goes. If you look at their chapter titles they are unimaginative and dull, and it’s obvious that very little thought has gone into them. There’s no doubt, however, that they also play an important role in the success of a book — not in attracting potential customers, but in keeping them reading once they have begun to read.
In practise, many of the same things that apply to titles and subtitles also apply to chapter titles. First of all, the chapter titles should reflect the promise that is made in the subtitle. Second, as in the case of the title and subtitle, the chapter titles should focus on benefits, or more specifically on needs and wants. Each chapter should, in fact, address a specific benefit, or a need or want, and outline how it can be achieved. You should, in fact, always be thinking of the basic human needs that relate to your book as you outline and write it. Some of the major ones are: money, security, good health, love , and self-improvement. Third, the more person-oriented you can make the title, the more likely it is to generate interest. For example, a title such as “Making More Money — Fast,” might be good, but even better is something like “How Jack Jones of Colorado Springs Doubled his Income in 30 Days.” People like to read about other people who are successful — it inspires them. Fourth, whenever possible use power action words such as: Control, Change, Improve, Motivate, Achieve, Launch, Produce, and Generate. They help grab the readers attention. And when you use them, make sure you give examples.
In any book the chapter titles will be closely tied together. Each will deal with some aspect of the overall topic of the book. Make sure all of them not only perk the interest of the reader, but fascinate him. In particular, make sure the reader will want read on after he has read the title of the chapter. A few suggestions are:
- Use the same words at the beginning of several chapters. End with different words (e.g. Make Sure That … Make Sure That …)
- Humorous titles help — but they should be directed to the point.
- Clever titles are great (e.g. How to Talk Back to a Statistic)
- Use alliteration whenever possible (e.g. “Develop a Memorable Memory,” Get Great Guts”).
- Shock the reader occasionally (e.g. Watch out!).
- Study other books similar to your for title ideas.
Spend time crafting your chapter titles. This should begin when you are outlining your book. Make sure you give each title considerable thought, and don’t settle on the first thing that comes into your mind.
Ask yourself the following questions as you look over your chapter titles:
- Do they signify benefits?
- Are they interesting — really interesting?
- Are they humorous or clever?
- Are they different and unique?
- Are they clear? Does their meaning come through immediately?
- Do they have a “hook’?
- Do they use power action words?
- Are they logical? Do they make sense? Are they reasonable?
- Are repeat words used occasionally from chapter to chapter?
- Has alliteration been use?
- Do they arouse curiosity?
- Are they likely to inspire the reader?
- Do they appeal to basic human needs?
- Are they positive and optimistic?
- Do they contain key words?
Combine great chapter titles with great titles and subtitles, then begin each chapter with a sparkling lead and you have a sure-fire winner.
Author: Barry R Parker
Article Source: EzineArticles.com
Provided by: Netbook, Tablets and Mobile Computing